Figjam is a humble cafe that offers a peaceful sanctuary for locals to pick up their morning coffee or to dine in their cozy and welcoming space.
Figjam was acquired by new owners and as a part of the transition they desired to revitalise the brand to something modern, eye-catching and would characterise the new owners.
FREEMAN FIG
Freeman Fig is the mascot for the Figjam Cafe. He's an embodiment of its owners; he lives life without a care in the world but to do good, feel good and be happy without the worry of others taking it away.
LOGO LOCKUPS
The team wanted to reimagine the logo into something modern, bold and striking with a hint of retro/old-school vibe. They aimed to bring a pop of colour to contrast the rustic and cozy aesthetic of their space.
